DIGITAL SOLUTIONS FOR LIFE SCIENCES INDUSTRY

为生命科学行业量身定做的营销数字化方案

Empower your marketing team by SmartContent

使用 SmartContent用为营销团队赋能

SmartContent 将帮助您打通销售与市场之间的“看不见的屏障”。您的营销团队将更有效的收集互动信息，为客户创建完善和个性化的客户旅程。

合规营销材料管理 compliance and content management

借助 SmartContent，营销团队可以轻松管理所有营销材料，如视觉辅助工具和投票等。根据每个 HCP 的评级标签向您的销售代表推荐相关内容，并确保内容的合规性。您的团队可将从日常拜访中获取实时反馈，通过邮件或者微信分享内容，并帮助市场部门对内容进行优化和改进。

With SmartContent, marketing teams can easily manage all marketing materials, such as visual aids and voting. Recommend relevant content to your sales representatives based on each HCP’s tagging, ensure content compliance and share through wechat and email. Your team can get real-time feedback from daily visits to optimize and improve market content.

数字营销活动管理 Marketing activity aid kit

通过不同的渠道与客户合规互动。只需几分钟，即可创建营销模板，调查问卷等，而无需编写代码、细分数据库、创建工作流等。协助团队获得市场影响力，轻松收集并分析活动 KPI。

Use marketing toolbox to manage your marketing activities. Efficient tools including Content management,Emailing, Survey management …

Social media listening

社交媒体倾听

Stop guessing, start leveraging data insights!
Analyze what patients and HCPs say about your company, your products, your competitors, and take the necessary corrective actions. Listen to the networks to identify your key opinion leaders, conduct a competitive intelligence, analyze market trends, detect cases of pharmacovigilance…

收集并分析社交媒体上的实时舆论动态，抓取有效关键词。锁定你的目标客户，了解竞争对手，找到行业KOL，帮助您制定符合趋势的营销策略。

Multi-Channel interaction & WeChat integration

多渠道互动

Enrich your client insights by utilizing vairous communication strategy. Connect with HCPs and key accounts through Wechat, Track their client journey by our system and personalize your marketing contents that matches the needs.

打通线上线下互动渠道，与HCP 和关键客户建立深度联系，完善您的客户旅程，并个性化符合需求的营销内容。